Authors

1. Dr. Radha Raman Soni
2. Dr. Mona Dubey

Affiliation

• Academic Coordinator Sunrise University Alwar
• Principal Avelon International School, Rajgarh

Abstract

As the technology is rapidly developing all over the world, so many newer business opportunities are knocking the doors of aspiring entrepreneurs and business people. Information Technology and internet have revolutionized every sphere of life including business and industries. Business transaction and social interaction without compulsion of physical presence are the biggest benefits of electronic or online methods of communication. Entry of technology in social life has dramatically changed the perception of the society. Online match making is one such area that has made a substantial reach in the society. People’s inclination towards this new concept of using technology for finding suitable match is increasing. It has offered an excellent entrepreneurial opportunity as well showing a sharp growth rate of 50 to 70 percent. The growing number of young internet users is not only a good indicator of great prospects for this sector but also provides a good number of marriageable youngsters. The recent trend of providing professional know-how by some of the expert companies to aspiring entrepreneurs also makes this area easier to enter. This study is an effort to find out the potential of internet marriages in the country and present the relevant issues. It has been tried to introduce the concept of online matrimony with a focus to present the issue as a big business option of providing online match making services. The study also aims at discussing various issues associated with such wedding business and suggesting the ways to further strengthen the market of online matrimonial services.
The results of the study put a clear picture of the worth of internet marriage market in India along with the bottlenecks to be removed to further boost up the area.

Keywords

Matrimony, , Online, Match,, Entrepreneurship

References

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