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THE NEED OF STRATEGIC FOCUS ON INFORMAL SECTOR IN B-SCHOOL CURRICULUM

Dr. T. Dulababu, Prof. RB Lakshmi,, Prof. Girish Babu,

First Published December 17,2018

Authors
  1. Dr. T. Dulababu
  2. Prof. RB Lakshmi
  3. Prof. Girish Babu
Affiliation
  • Professor & Management Consultant, Bengaluru
  • GIBS Business School, Near Anekal, Bengaluru
  • GIBS Business School, Near Anekal, Bengaluru
Abstract
This paper explores how informal sector or informal economy plays a significant role in a developing
or emerging economy like India in terms of employment opportunities and its contribution in national
GDP is discussed. After exploring the reasons and demerits of this sector, the authors discover the
need of strategic focus on this economy to devise the curriculum to benefit the local farmers and the
owners of micro and small business enterprises of the informal sector to gain a win-win situation.
Keywords

Informal Economy, Agriculture, Micro and Small Enterprises and Curriculum.

References
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  2. Sengupta, S. (2004). An emotional surplus identity: The Smart Manager. Financial Express. (IV).
  3. Robert Neuwirth, (2012). The Power of the Informal Economy”, https://www.youtube.com/ watch?v=ONM4JupBz_E , accessed on 20 January, 2019.
  4. Nitin Bhan, (2018). The Hidden Opportunities of the Informal Economy, https:// aspenxchange.com/ blog/2018/11/25/the-hidden-opportunities-of-the-informal-economy/accessed on 10 January, 2019.,
  5. Luck & Rubin. (2003). Marketing Research. New Delhi. Prentice Hall India.
  6. Kevin Lane Keller. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity. New Delhi. Pearson Education.
  7. Herman, D. (2004). The making or faking of emotionally significant brands, ICFAI Journal of Brand Management. 1, (4).
  8. Nation Master, (2014). Emerging Markets: Group Statistics, Retrieved from http://www. nationmaster.com/country-info/groups/Emerging-markets, accessed on 10 January, 2019.
  9. Chowhan, H. (2004). ICFAI Journal of Brand Management. 1, (4). 73.
  10. Babu, T. D. (2003). Product Strategies for B-Schools. Probandh, Journal of Management Education and Research. MLS University, Udaipur.
  11. Babu, T. D. (2002). Role of University Business Schools in India. Pratibimba, The journal of IMIS, Bhubaneswar. 2, (1), 67-72.
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