Authors

1. Dr. Namrata Maheshwari

Affiliation

• Assistant Professor J. D. Birla Institute Kolkata (W.B.)

Abstract

The paper is an attempt to identify the success factors of fake brands in rural markets of West Bengal. The paper will be helpful to the companies for taking corrective actions in this perspective. The scope of the study is limited to five rural areas of W.B. and selected fake brands which are commonly available in the market. The primary data was collected through questionnaire and convenience sampling was used. The hypothesis was tested through chi square test and results were interpreted. Thus a brief scenario of rural FMCG market is being shown by this study

Keywords

Rural markets, , Fake brands, Fake products, Counterfeit,, FMCG products

References

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