Authors

1. Prof. Harsh Dwivedi
2. Dr. Raghuvir Singh
3. Mr. Shivram Choudhary

Affiliation

• Dean, R.A. Podar Institute of Management, Rajasthan University, Jaipur
• Professor, TAPMI School of Business, Manipal University, Jaipur
• Research Scholar, Rajasthan University, Jaipur

Abstract

In this paper, the researcher has compared various revenue parameters which help airlines generate
revenue with special focus on Air India and also with reference to its peer group of airlines in Indian
viation pace. A comparison of global standards on various parameters mostly in context to aviation
industry in USA as also incorporated in the paper. The good thing about aviation sector is that allmost,
all the data is available in the public domain however analysis and interpretation requires a bit of
work.
The researcher has reviewed various factors responsible for driving revenue for five major airlines
operating in Indian aviation space, some of which are low cost carriers however the line dividing the
two has been increasingly becoming thin and since the comparision is only on technical parameters
this difference has been conveniently ignored.
The thumb rule like any other business is to keep revenue factors high and cost factors low.

Keywords

Air India, Revenue Drivers in Airline, Air India Revenue

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