Authors

1. Dr. Ruby Dwivedi
2. Prof. Gitika Kapoor

Affiliation

• ICSSR Post Doctoral Fellow at R.A. Podar Institute of Management, University of Rajasthan, Jaipur
• Professor, R.A. Podar Institute of Management, University of Rajasthan, Jaipur

Abstract

The one important HR practice which can optimise utilization of human resource is “Employee
Engagement” and the organizations have started taking initiatives to increase the level of employee
engagement because now they know that it is only through committed workforce that has high level
of engagement can give organization the much required competitive edge over their competitors in
the market place.
Thus, the managers now know very well that in order to stay ahead of competition HR has to be given
due importance and in turn HR will take all possible initiatives to increase employee commitment and
employee engagement.
Actually, before studying employee engagement scholars developed Q construct known as
Organizational Commitment. It measures the desire of the employees first to stay in the organization
and second their belief in and acceptance of the organizational goals and values and third, their
readiness to put in required efforts on behalf of the organization.
“Affective commitment, refers to the employee's emotional attachment to, identification with, and
involvement in the organization” (Meyer and Allen, 1991) which is now referred as the important
aspect of employee engagement. The implications of affective commitment of employees have been
studied by researchers and has been found that it has a positive impact on employee productivity,
customer satisfaction, employee retention and thus overall profitability.
To deal with the present day competition employees of the organization should be full of enthusiasm,
dedicated to their work and actively involved in their work activities. This will happen when
employees feel appreciated, recognised, see their job as meaningful and thus have positive
emotions towards their work. The work environment should be positive and appreciative of
collaboration and team work.

Keywords

EMPLOYEE ENGAGEMENT, COMPARATIVE STUDY

References

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