Authors

1. Mr. Parvez Alam Khan
2. Dr. Irshad Nazeer

Affiliation

• Research Scholar, Presidency College, Hebbal, Bengaluru
• Associate Professor, Dept. of Management, Presidency College, Kempapura, Hebbal, Bengaluru

Abstract

Unless a business unit is not market oriented and best management practices are being
implemented, the business cannot be successful and profitable. Being market oriented means
making the product as per the expectations of the customers or buyers, in other words business unit
manager has to make a detailed study on demanded products and services which he could make and
of course cost analysis and the probable market price when the product is made and kept ready for
sale so that he will be able to forecast his profit. Similarly farmer also, whether he owns land or not,
need to know his environment, choice of demanded crops suitable to the soil of the land and cost of
farm inputs and their availability and market prices of farm produce and also data on weather forecast
etc on one hand and best management practices to make his agri-business a profitable venture. This
paper reviews on the status of the Indian agriculture (farm) sector, explores root causes of its failure
and then discusses the need of market orientation and best management practices to transform
agriculture into a successful farm businesses.

Keywords

Market Orientation, Best Management Practices, Innovation, Value Addition, Farm Business.

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