Authors

1. Ms. Salma Honey

Affiliation

• Assistant Professor, Department of Business Administration, Royal University of Dhaka, Bangladesh

Abstract

The business world is changing ordinary by the effect of innovative, natural and social changes.
These progressions impact the business procedures and influence the acts of the makers. For
meeting these changes, producers must concern in regards to maintainable issues and give their
focus on these. As of late, Bangladeshi RMG (Ready Made Garments) makers give their worry with
respect to manageable issues and need to develop their mindfulness on reasonable promoting
rehearses. The present examination is an endeavor to analyze the general comprehension in
regards to the consciousness of the sustainable marketing in RMG division in Bangladesh and need
to build up its suggestion in their business operations. Ready-made sector are the most fare acquiring
and potential division in BD. The purpose of this study is to identify the present scenarios regarding
the awareness of sustainable marketing practices in BD and its implications in this regard. The
findings of the study are based on both primary and secondary data. The primary data was collected
from 50 garments industries from both Dhaka and Gazipur districts. The samples were collected
according to the convenience of the researcher. The data were analyzed using some qualitative tools
of statistical data analysis. Finally, the study will suggest some guidelines which will be beneficial to
our Bangladeshi manufacturers for building the awareness regarding sustainable marketing
practices, which are the most emerging issues in the global context.

Keywords

Awareness, Sustainable Marketing, Implication, RMG (Ready Made Garments)

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