Authors

1. Mr. Sai Sumanth Manem
2. Dr. Kavaldeep Dixit
3. Dr. Kavya Saini

Affiliation

• Student, Goa Institute of Management, Poriem, Sattari, Goa
• Professor & Vice-Principal, International School of Informatics & Management, Jaipur
• Associate Professor, International School of Informatics & Management, Jaipur

Abstract

The growing trend of indoor plants and gardening created lucrative opportunity for individuals to start home-based plant nursery business and encashing on this opportunity was a Jaipur, Rajasthan-based start-up 'Gardenia' founded in the year 2018. Gardenia a family-owned business group started by its founder Rajshree Chhabra was an online plant gift store offering a wide range of indoor and outdoor plants, gardening accessories, and tools. Gardenia was incepted with the vision to make the concrete jungle, customers call home, a greener and more sustainable space through customized plant trays.
Positioned with the theme 'Where Gifts meet Plants' Gardenia was one-of-its-kind store that offered everything from succulents, cactus, ficus, snake plant, fittonia, poinsettia and other flowering plants in decorative trays that looked great in home, balcony, terrace and offices. The venture also provided other complimentary services like landscaping, terrace garden development, plant decor for events and corporate gifts. They provided doorstep delivery across India.
The founder at the time of launch envisioned that none of us had inherited the earth from our ancestors, but had borrowed it from our children so it was everyone's responsibility to pass it on cleaner, better and greener to the next generation.

Keywords

Gardenia, succulents, cactus, ficus, snake plant, fittonia, poinsettia

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