Authors

1. Makarand Upadhyaya
2. Swati Soni

Affiliation

• Makarand Upadhyaya is a Faculty – Marketing at ICFAI Business School (IBS), Jaipur, Rajasthan.
• Swati Soni is a Faculty - Marketing at Faculty of Management Studies, Mody Institute of Technology and Science, Lakshmangarh, Rajasthan.

Abstract

In this article a new and different approach to segmentation has been put forth one based upon mindset rather than on gender, age or lifestyle. While looking for key differences, the paper starts with a simple truth about children around the world. The model used can be applied across categories and has significant implications for new product development, communications and market prioritization.

Keywords

Segmentation

References

1. NIL