Authors

1. Harsh Dwivedi
2. Sanjay Kumar

Affiliation

• Dr. Harsh Dwivedi is Associate Professor, R.A. Podar Institute of Mangement, University of Rajasthan, Jaipur.
• Sanjay Kumar is Sr. Manager HR, GAIL, New Delhi.

Abstract

Organizational leaders increasingly view sweeping “cultural change” initiatives leading to global & customer-focused culture as essential for competitiveness in global market. Though interest in organizational culture dates back to the late 1970s, increased globalization of business has made organizational culture as one of the vital corporate benchmarks of the twenty first century. The war for talent has ensured that organizations must search continuously for innovative approaches to identify, attract and retain valuable human capital. In one way they are doing this by focusing on their culture, an intangible but valuable resource. This paper discusses:
• Brief conceptual framework of organizational culture.
• Identification of the dimensions of organizational culture by using Delphi Method.
• Creating a hierarchy of dimensions by assigning relative weights to these dimensions by application of Analytical Hierarchy Process (AHP) and.
• Model to identify percentage of gap in various organizational culture dimensions.
The purpose of this study is to help an organization identify culture dimension gaps so as to undertake relevant HRD / OD initiatives to improve organizational effectiveness & gain competitive edge.

Keywords

Organizational Culture, Delphi Method, Analytical Hierarchy Process (AHP)

References

1. NIL