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UNLEASHING BUSINESS POTENTIAL WITH BLOCKCHAIN AND AI: NEXT-GEN SOLUTIONS AND INNOVATIONS

Dr. Preeti Tiwari, Ms. Madhuri Vyas, Ms. Ritu Jangid

First Published May 05,2025

Authors
  1. Dr. Preeti Tiwari
  2. Ms. Madhuri Vyas
  3. Ms. Ritu Jangid
Affiliation
  • Associate Professor, International School of Informatics and Management, Jaipur
  • Assistant Professor, International School of Informatics and Management, Jaipur
  • MCA -Student, IIS (deemed to be university), Jaipur
Abstract
Emerging technologies such as artificial intelligence (AI) and blockchain are transforming various industries by offering advanced capabilities for data management, decision-making, and security. Fields such as healthcare, finance, supply chain, and others are benefiting from the vast potential of these technologies. Blockchain, known for its decentralized, immutable ledger system ensures secure, transparent, and tamper-proof transactions, building trust and accountability, and AI, celebrated for its advanced algorithms and machine learning models, processes massive data sets to generate insights, automate tasks, and make predictions together present a powerful combination that addresses many limitations inherent in each technology individually.
Integrating these technologies opens new avenues. AI can enhance blockchain by preserving data integrity by monitoring Blockchain transactions in real-time to detect distrustful activities, fraud, or malicious attacks, thus improving the reliability of AI-driven insights. Conversely, blockchain can boost AI by enhancing scalability, transaction validation, and network management. This integration also addresses privacy concerns by enabling AI to secure personal data on a blockchain, ensuring sensitive information remains secure and accessible.
This paper explores various Business Organizations and their applications where blockchain and AI integration has enhanced performance and efficiency of their business processes. Real-world examples from finance, healthcare, and supply chain management are analyzed, alongside challenges such as computational overhead, scalability issues, and regulatory concerns. By examining current trends and future prospects, this paper provides a comprehensive overview of how blockchain and AI can interact to create robust, secure, and intelligent systems, shaping the future of digital interactions and data management.
Keywords

Blockchain, Immutable ledger system, Machine learning, Integrity, Data-driven decision-making, Supply chain.

References
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  2. Debutinfotech (2025b, February 5) What is the Role of Blockchain In Telecom Industry. https://www.debutinfotech.com/blog/role-of-blockchain-in-telecom-industry
  3. CXOToday. (2025, April 3). The role of AI & IoT in predicting fuel demand and optimizing supply chains. CXOToday.com. https://cxotoday.com/story/the-role-of-ai-iot-in-predicting-fuel-demand-and-optimizing-supply-chains/
  4. CS, H., Murgai, A., Manju, K. V., Paranjpye, R., Jain, K., & Hati, M. (2024). Integrating Artificial Intelligence with Blockchain: A Holistic Examination of their Combined Effects on Business Performance Across Various Sectors. Library of Progress-Library Science, Information Technology & Computer, 44(3).
  5. Chakraborty, A., & Singh, A. (2024). Integration of Blockchain and AI: Exploring Applications in Digital Business. International Journal of Advanced Computing, 27(9), 189-205.
  6. Blockchain in the food supply chain - What does the future look like? (n.d.). Blockchain in the Food Supply Chain-What Does the Future Look Like? https://tech.walmart.com/content/walmart-global-tech/en_us/blog/post/blockchain-in-the-food-supply-chain.html
  7. Blockchain - WiPro. (n.d.). https://www.wipro.com/applications/services/blockchain/
  8. Alexdev. (2025, February 19). AI in ecommerce: From concept to real-world impact. Innowise. https://innowise.com/blog/ai-in-ecommerce/
  9. Ahmad, S., & Saxena, C. (2022, May). Artificial intelligence and blockchain technology in insurance business. In The international conference on recent innovations in computing (pp. 61-71). Singapore: Springer Nature Singapore.
  10. Accenture. (n.d.)). Blockchain for Smart Contracts: Harnessing New Technology. Accenture. https://www.accenture.com/us-en/case-studies/about/blockchain-contracts-harnessing-new-technology
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