Authors

1. Mr. Daniel Titus. S

Affiliation

• Research Scholar MS University Tirunelveli

Abstract

This paper intends to analyse how the ingenuity of employees act as a catalyst leading to an Enhanced Sustainable entrepreneurship. Innovation is an imperative for all organizations, but the path to increased innovation is not always clear. One important insight is to realize that companies don’t innovate, people do. The ingenuity of the employees offers the greatest potential for innovation performance. Most companies recognize the need to become more innovative, but don’t know how to get there. When the Innovation imperative is initially communicated to the Organisation the power of Innovation is harnessed. Employees need to know why innovation is important to the company, and how a more innovative company will deliver better outcomes to benefit all. In many companies, innovation activities have played a vital role in achieving corporate goals and have leveraged core strengths and assets. Developing an innovation strategy that identifies how innovation will build on current success to achieve corporate goals. Innovation opportunities are everywhere, sometimes hiding just below the surface. Programs may be created to trigger employees and partners to contribute innovation ideas that align innovation with the strategy goals. To conclude, constantly innovating and improving business practices is also likely to help attract better staff members and retain more of the existing staff - something which is crucial to the long-term health and performance of the business.

Keywords

Entrepreneurship, Innovation , Sustainability

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