Corporate Parenting
(Case in context- Acquisition of Gillette by Procter & Gamble)
Dr. Rakesh Premi
First Published April 21,2013
Authors
Dr. Rakesh Premi
Affiliation
Campus Director Leeds Met India Bhopal
Abstract
Corporate predators are on the prowl in the prevailing global business environment. These predators spot corporations with insufficient financial & managerial resources, over employment, bureaucracies that are difficult to clear and an innovation driven company culture. All this provides an excellent parenting opportunity to grow at a faster rate by transferring competencies, resources and skills among strategic business units. The acquisition of Gillette by Procter & Gamble was such an example. This parenting opportunity created strong records of innovation and retailer partnership ensuring stronger sustainable growth in the future.
Keywords
Corporate Parenting
References
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Dr. Rakesh Premi.
(2013) ‘Corporate Parenting
(Case in context- Acquisition of Gillette by Procter & Gamble)
’, Campus Director Leeds Met India Bhopal,
Case Report, pp. 42–46. doi: