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Corporate Parenting (Case in context- Acquisition of Gillette by Procter & Gamble)

Dr. Rakesh Premi

First Published April 21,2013

Authors
  1. Dr. Rakesh Premi
Affiliation
  • Campus Director Leeds Met India Bhopal
Abstract
Corporate predators are on the prowl in the prevailing global business environment. These predators spot corporations with insufficient financial & managerial resources, over employment, bureaucracies that are difficult to clear and an innovation driven company culture. All this provides an excellent parenting opportunity to grow at a faster rate by transferring competencies, resources and skills among strategic business units. The acquisition of Gillette by Procter & Gamble was such an example. This parenting opportunity created strong records of innovation and retailer partnership ensuring stronger sustainable growth in the future.
Keywords

Corporate Parenting

References
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  5. P&G (2005) Annual Report: Balance and Leadership (Internet) P&G. Available from: (Accessed 21st July 2011)
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  8. K. Giriprakash (2006) “Gillette drives biz growth post merger with P&G” (Internet) Business Line. Available from:http://www.thehindubusinessline.in/2006/12/07/stories/2006120705130200.htm (Accessed 23rd July 2011)
  9. Anon. (2009) “Proctor and Gamble case study (Internet), ivythesis”. Available from (Accessed 22nd 2011)
  10. Anon. (2011) “Corporate Parenting Fit Matrix” (Internet), Mbalectures. Available from:
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  13. Campbell, A.; Goold, M.; Alexander, M.(1995) “Corporate Strategy: The Quest for Parenting Advantage”. Mar/April95, Vol. 73 Issue 2, pl20-132, 13p, Harvard Businesses Review.
  14. Anon.(2009), “Economies and Organisation”. Vol. 6 No.3 Serbia. Fact Universities.
  15. Anthony Henry (2008), Understanding Strategic Management, 1 Ed. United States, Oxford University Press Inc.
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