Authors

1. Dr. Ankita Jain
2. Ms. Rekha Sukhani
3. Ms. Pratishtha Bhardwaj

Affiliation

• Associate Professor, Department of Management, IIS deemed to be University, Jaipur
• Research Scholar, Department of Management, IIS deemed to be University, Jaipur
• Research Scholar, Department of Management, IIS deemed to be University, Jaipur

Abstract

happening within and in the surroundings of it. A key part of the strategies that are framed for
management of the business house is the corporate social responsibility. It is necessary for the
organizations to work ethically and also keeping in mind about the wellbeing of the community and
environment. The companies have become very cautious about the work environment and
surroundings of the business. It is of the utmost importance for large business houses to take care of
the environment that is helping it flourish. The strategies of CSR are an important part of any company
and can help the companies in gaining competitive advantage if used effectively. CSR and its
initiatives not only help the companies grow but also contribute in the wellness of the employees of
the organizations and serve as a factor for welfare of employees. Therefore, this study has been
conducted with an aim to understand the impact of CSR initiatives over employee satisfaction in a
private firm in Jaipur. The study has its main focus on objectives like understanding the CSR
initiatives that are being adopted in the organization and the level to which these factors serve the
society as well as the employees of the company. The objectives of this study led to formation of a
hypothesis. The data to test this hypothesis was gathered from 100 employees that are currently
working in the organization and can help in gaining clear insights about the activities. The method of
gathering data was a structured questionnaire that was divided into two parts to understand the
explicit and the implicit CSR initiatives of the organization. The gathered data was then analyzed with
the help of IBM SPSS v16 software that generated the frequency and percentage charts. The test of
the hypothesis was done through descriptive analysis of the data. The results highlighted that CSR
plays a critical role in the management strategies of the organization. The impact of CSR initiatives is
not only restricted to the organizational level, but these initiatives also impact the satisfaction of the
employee that are an important asset for the company. An efficient and effective use of CSR initiatives
can help the organization in reducing the turnover rate and keeping a hold on quality employees for a
long time in the company.

Keywords

CSR Initiatives, Managerial Strategies, Employee Satisfaction, Ethical Responsibility, Competitive Advantage.

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