Authors

1. Rishika Sharma
2. Dr. Bhumija Chouhan

Affiliation

• Research Scholar, RTU, Kota
• Associate Professor, International School of Informatics & Management, Jaipur

Abstract

This study's goal is to analyse consumer preferences for and the quality of eco-friendly products, as well as any partial or simultaneous effects they may have on customer satisfaction. The study employed a quantitative approach using several linear analysis of regression. The independent parameters (X) that were measured were the quality and preference of eco-friendly products, while the dependent variable (Y) was customer satisfaction. The research object used for study and analysis is consumers of Rajasthan. Random sampling was utilized, and 100 respondents who were Rajasthan market customers participated. The Eviews program was used to calculate the statistical analysis, which included the Classical Assumption Test and the Z, T, and F hypothesis testing tests with a significant level (α) of 5%. The findings showed that consumer fulfilment was considerably improved by eco-friendly product quality and eco-friendly preference. This outcome was attained because the statistical analysis showed that when consumer demand for and the superiority of eco-friendly products rises, so does customer satisfaction. Eco-Friendly Preference and Eco-Friendly Product Quality are two characteristics that either partially or simultaneously affect customer satisfaction.

Keywords

Customer Satisfaction, Eco-friendly products

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