Authors

1. Mr. Sai Sumanth Manem
2. Dr. Kavaldeep Dixit
3. Dr. Kavya Saini

Affiliation

• Student, Goa Institute of Management, Poriem, Sattari, Goa
• Professor & Vice-Principal, International School of Informatics & Management, Jaipur
• Associate Professor, International School of Informatics & Management, Jaipur

Abstract

The growing trend of indoor plants and gardening created lucrative opportunity for individuals to start home-based plant nursery business and encashing on this opportunity was a Jaipur, Rajasthan-based start-up 'Gardenia' founded in the year 2018. Gardenia a family-owned business group started by its founder Rajshree Chhabra was an online plant gift store offering a wide range of indoor and outdoor plants, gardening accessories, and tools. Gardenia was incepted with the vision to make the concrete jungle, customers call home, a greener and more sustainable space through customized plant trays.

Keywords

Gardenia, succulents, cactus, ficus, snake plant, fittonia, poinsettia

References

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